Projection Mapping
Architecture, landmarks, public spaces, objects
We believe in the power of spectacle
POW is the studio behind some of the world’s most talked-about campaigns. We take stories and turn them into spectacle, because we know that spectacle travels far and fast. A single image in the right place, on the right date, and the whole world’s looking.
A blue whale swimming through the Manhattan skyline with narration from Jane Fonda; a projection on the Eiffel Tower seen by millions; a Ridley Scott-produced advert for Eurotunnel projected on to the White Cliffs of Dover.
POW creates large-scale projection mapping and immersive experiences for brands, cultural institutions and organisations that want to give their big ideas an even bigger platform. We project powerful messages in the most unexpected spaces – the places that seem out of reach. Spaces that billboards and TV ads can never compete with.
What we do
Projection Advertising
Building projections, landmark takeovers, placements that can’t be bought
Brand Activations
Launches, live moments, earned media
Immersive Experiences
Spatial, interactive, narrative
Cultural Storytelling
Heritage, identity, place
Environmental & Social Impact Campaigns
Climate, community, campaigns, change
Content Creation
Concept, capture, edit, delivery, all in-house
Why POW
POW creates campaigns designed to leave a lasting impression, not just generate short-term attention. Every project combines technical ambition with emotionally driven storytelling, using immersive experiences to connect with audiences at scale in ways that feel culturally relevant, memorable and human. For POW, technology is never the headline for its own sake; it exists to strengthen the story, deepen the experience and create moments people genuinely remember long after the campaign ends.
We came up earning attention for causes that couldn’t buy it – charities, campaigners and cultural institutions with something urgent to say.
Choose Love X K.Hamnett
Together against the far right
Project Slingshot
Does the king know about this?
Led By Donkeys
This Is Our Star
Sectors we work in
- Brands & Campaigns:
Experiential and cinematic brand storytelling, launch campaigns and immersive activations designed to generate visibility, engagement and cultural conversation. - Culture & Public Experiences:
Projection mapping, public installations and large-scale immersive storytelling for cultural institutions, heritage projects and shared cultural moments. - Environmental & Social Impact:
Cinematic campaigns that bring environmental, cultural and social narratives to life in ways audiences genuinely connect with.
About us
“We started POW because we believed the fastest way to change how people think is to change what they see.”
POW started with a couple of projectors in a shed at the bottom of a garden in Hastings. Seven years and a few thousand square metres of projected light later, the work’s been seen by millions, from the White Cliffs of Dover to the Manhattan skyline.
Got a project? Let’s talk.