We Put Messages Where They Can’t Be Ignored
We’re not talking about billboards or on primetime TV slots. We’re talking about the buildings everyone already knows – the Houses of Parliament, the Eiffel Tower, Brooklyn Bridge, Windsor Castle.
We take big ideas and give them the biggest platform – projecting powerful messages into unexpected spaces, the places nobody expects to find them. We create spectacle where you least expect it.
Who We Are
We’re a creative studio working in projection mapping, projection advertising and immersive experiences. We came up earning attention for causes that couldn’t buy it – charities, campaigners and cultural institutions with something urgent to say.
Numbers / Proof Points
- 25M+ live views worldwide in the last 12 months
- 30+ years delivering large-scale projection experiences
- Campaigns across cultural, environmental and commercial sectors
- Worked with Greenpeace, Amnesty, The National Trust, Choose Love and many more brands and organisations.
The Story of POW
2019. POW is born in a shed in Hastings. Just Sam, Graeme and a couple of projectors.
Then it moves fast.
2019: MAKE THE PLANET GRETA AGAIN on the Eiffel Tower for Le Mouvement
2019: Called Boris Johnson a LIAR on the Houses of Parliament for Led By Donkeys
2020: THIS IS OUR STAR, LOOK AFTER IT FOR US on the White Cliffs of Dover for Led By Donkeys, with WW2 veterans on Brexit Day
2020: BLACK LIVES MATTER on the Houses of Parliament for Freedom From Torture
2020: STOP SELLING INDUSTRIAL MEAT THAT’S DESTROYING JAGUARS’ FORESTS on Tesco HQ for Greenpeace, with animation studio Cartoon Saloon
2021: 300 drones spelling STOP EXTINCTION over the G7 summit in Cornwall for Greenpeace x Celestial
2021: STOP FAILING US on a wind turbine in Scotland for Greenpeace, timed to COP26
2022: STRONG GLOBAL OCEAN TREATY NOW across a Manhattan takeover for Greenpeace
2022: PLASTIC IS IN OUR BODIES in Punta del Este for Greenpeace, with a VFX waterfall of plastic waste
2023: GLOBAL OCEANS TREATY NOW across Brussels, Stockholm, Mexico City and New York for Greenpeace, narrated by Jane Fonda
2023: NESTLÉ’S NET ZERO PLAN IS A JOKE on Lake Geneva for Changing Markets
2023: WHAT YOU SAVE COSTS THEM EVERYTHING across New York and London for Human Rights Foundation
2023: CEASE FIRE NOW on the Houses of Parliament and the EU Parliament for Save The Children x Christian Aid x Katharine Hamnett x War Child
2023: PEACE NOT OIL and OIL AND GAS KILL on the Hollywood Sign for Greenpeace
2024: HOME IS A HUMAN RIGHT on the Angel of the North and the Houses of Parliament for Amnesty International
2025: HEIL TESLA on the Tesla Gigafactory in Berlin for Led By Donkeys
2025: Mandela+20: Light the Way on Nelson’s Column for One.org
2025: END WAR ON BULLS on the Vatican for PETA
2025: A photo of Epstein and Trump on Windsor Castle for Led By Donkeys, during the state visit
2025: CHOOSE LOVE and NO HUMAN IS ILLEGAL on the White Cliffs of Dover for Choose Love x Katharine Hamnett
Got a project? Let’s talk.