Concept To Capture, Under One Roof
One studio, one team, the whole creative chain – the visuals that go on the building and the content that travels the world after. Nothing outsourced, nothing lost in handover.
Tight circle, big results
POW is all four. The team that develops the concept, makes the animation, runs the projection on the night and captures the result. The idea that lands on the building is the exact idea you signed off – not a fourth-hand version of it.
For a brand or agency, that means:
- Tighter creative: nothing gets lost in translation between suppliers who’ve never spoken.
- Faster turnarounds: one team, one timeline, no waiting on a sub-contractor’s queue.
- Single accountability: one studio accountable for the whole result, start to finish.
- Better value: one in-house team often costs less than stitching four specialists together.
- Assets you own: you walk away with the photography and film, ready to use.
What We Make In-House
Projection content
Creative direction, animation, motion graphics, 3D mapping content, CGI and bespoke visuals – built to the exact geometry of the surface they’re projected onto.
Sound and story
Narrative, scripting, sound design and music supervision. For the Hollywood Sign campaign by Greenpeace USA, we created cinematic content with a voiceover from California governor Gavin Newsom – content made to carry a story, not just fill a wall.
Campaign content
Professional photography and film capture on the night, edited fast for press and social while the moment is still live. The projection lasts hours but the content lasts forever.
Sound and story
Narrative, scripting, sound design and music supervision. For the Hollywood Sign campaign by Greenpeace USA, we created cinematic content with a voiceover from California governor Gavin Newsom – content made to carry a story, not just fill a wall.
Design and brand
Graphic design, campaign identity and the supporting assets that turn a single spectacle into a full, joined-up campaign – working to your brand guidelines or building from scratch.
Why POW
This isn’t content that sits on a server. The work POW makes in-house has been broadcast on BBC, ITV and CNN, featured on The Daily Show, and seen by millions across social platforms. Every frame is made to be seen and built to travel far beyond the night it premieres.
FAQ
We create all of it. Concept, animation, sound, design and the photography and film afterwards – every part is made in-house by the same team that delivers the projection. Nothing is sub-contracted out.
Yes. Capturing usable, high-quality assets is part of the job, not an add-on. You leave with content ready for your channels, the press and your own archive. Usage rights are agreed up front and clearly.
Yes. Plenty of clients come to us for the creative and content even where projection is only part of the picture, animation, film, design and campaign assets can be commissioned in their own right.
Always. We can work entirely within an existing brand system or develop the creative identity from the ground up, whichever the brief needs.
Need it made, not just projected?
Bring us the brief or just the idea. We’ll make every frame of it.