Projection Mapping Seen By Millions, On The Buildings Everyone Knows
POW is a UK projection mapping studio creating large-scale architectural projections for brands, agencies, cultural institutions and causes. From a single landmark to a city-wide takeover or a global campaign; we design, produce and deliver projection mapping made to be seen, on the night and long after.
What We Deliver
Projection mapping transforms buildings, landmarks and objects into moving, story-driven canvases – turning architecture itself into the medium. It stops people in the street and performs just as hard on a phone, which is why it out-earns conventional OOH on coverage and reach.
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Concept And Creative
We start with the story – what you need people to feel, remember and do.
Technical Design And Production
We handle everything from site survey and equipment specification to content production and build.
Content Creation
Designed for the space it’s beamed on and the feed it ends up in.
Architectural Projection
Building projections onto facades, landmarks and public structures, at any scale.
Multi Site City/country/global Campaigns
Projections across multiple locations, timed to a single coordinated moment.
Live Event Projection
Launches, festivals, activations and broadcast moments.
Capture And Edits
Photography and film, edited for rapid social and press distribution.
Why POW
Plenty of studios can light up a building. POW’s work has been referenced in Parliament, broadcast live on BBC and ITV, covered by The Guardian, Reuters and CNN, and seen by millions on social media – because we treat every projection as a story first and a spectacle second.
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Story-first Creative
Technology is never the headline. It exists to make the story land.
Permissions Expertise
We’ve delivered fully approved projections in some of the UK’s most sensitive public spaces – including Westminster-approved work in Trafalgar Square – and we know exactly what it takes to get a yes.
Agency Friendly Delivery
Clear scoping, reliable production and content your client can share the same night.
Proven Reach
Our campaigns have generated millions of views across live audiences, broadcast and social.
FAQ
It depends on the site, the content and how the projection is delivered. We advise on the right approach for every brief – and where approval is needed, we manage the process. We’ve secured permissions for projections in some of the most protected public spaces in the UK.
It depends on the site, the content and how the projection is delivered. We advise on the right approach for every brief – and where approval is needed, we manage the process. We’ve secured permissions for projections in some of the most protected public spaces in the UK.
Budgets vary with location, duration, content complexity and the number of sites. As a guide, campaigns start in the low five figures and scale from there. Tell us your budget and your objective and we’ll tell you honestly what’s achievable.
Almost anything with a surface: buildings, landmarks, bridges, monuments, interiors, objects and stages. Light-coloured facades with minimal ambient lighting work best, but mapping technology lets us work with complex architecture, curves and texture.
Tell us the story you need to tell and we’ll tell you how big it can get