We project powerful messages in unexpected places – the spaces billboards can’t compete with, the places that seem out of reach.
Projection advertising puts your campaign on the buildings, landmarks and locations that traditional media can’t buy – at a fraction of the cost of a premium billboard, and with the earned media a billboard will never generate. POW plans, produces and delivers building projection advertising across London, the UK and the rest of the world.
Why projection advertising works
OOH media is bought by the panel, but projection advertising is limited only by where light can reach. This means your message can appear exactly where your audience, the press and the cultural moment converge. No long booking lead times, no site availability problem, no sharing the wall with whoever booked it next.
Here’s why projection advertising works:
- Costs less, earns more. A night of building projection typically costs less than a fortnight on one premium digital site, and earns coverage no static panel ever will.
- Anywhere light reaches. Outside your competitor’s flagship, opposite the venue, on the landmark everyone photographs. Wherever the story is.
- Made to be filmed. Projection is the most photographed format in OOH. We design every campaign to be shared, then capture it professionally so you own the assets that night.
- From brief to beam in days. Reactive campaigns, news-jacking and launch nights are where projection beats every other format.
- Any format, any scale. Static visuals, full-motion video, animation or live content – one site or a coordinated multi-site city takeover.
Building Projections At Any Scale
From a single high-street facade to a coordinated campaign across a city’s most recognisable architecture, POW delivers building projections end to end: location and projection survey, content creation, equipment, crews, logistics and — where the site demands it – the permissions. Our team has delivered approved projections in some of the UK’s most protected public spaces, and we’ll always tell you straight what a location needs.
Formats we deliver:
- Landmark and large-format building projections
- High-street and retail facade campaigns
- Multi-site, city-wide projection takeovers
- Mobile projection campaigns that move through the city
- Reactive and overnight campaigns tied to news and cultural moments
Why POW
We don’t just project on walls. POW is a creative studio with a track record of high impact and global reach campaigns – our projections have been covered by all major news outlets across the world, generated millions of views on social media, and been talked about in Parliament. When the objective is attention, that track record is the product.
FAQ
Projection sits in a different regulatory space from physical advertising. As nothing is fixed to the building, the rules vary by site, content and local authority. We’ve secured approval for projections in highly-protected spaces, and we’re here to advise honestly on every brief and manage permissions where they’re needed. It’s a conversation to have early and we make it simple.
Single-site, single-night activations are comparable to a short campaign on a premium digital out-of-home site; multi-site city takeovers and content-heavy campaigns scale from there. Tell us the objective and budget, and we’ll give you a straight answer on what’s achievable. Multi-site and international campaigns scale from there.
Reactive campaigns tied to news moments are a POW speciality. If the moment is tomorrow night, get in touch today and we’ll get to work.
We have projected all over the world in the most unexpected spaces – in places that seem out of reach. If you have a location in mind we will advise you exactly what is possible at your shortlisted sites. The magic happens after dusk.
Got a launch, a moment or a message?
Tell us the objective and the deadline. We’ll come back fast with location options, scale and a straight answer on cost