We learned to earn attention for causes with limited media budgets. Imagine what we’ll do with yours.
POW creates projection-led brand activations engineered to be photographed, filmed, shared and reported – the kind of cultural moments that turn one night in one place into millions of views everywhere else.
We earned attention before we sold it
POW built its name on causes and movements – campaigns with barely any media spend, where every view had to be earned. When you can’t buy attention, the creative does all the work: the right building, the right moment, an image strong enough that the press runs it and the public shares it. That’s the hardest training in advertising, and it’s exactly what a brand activation needs.
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Earned-first thinking
Our campaigns have been covered by the BBC, CNN, Sky News, Reuters and The Guardian – reach generated by the activation, not the media plan.
Cultural fluency
We know how to land in the cultural conversation rather than interrupt it. The difference between an activation people photograph and one they walk past.
Engineered to travel
Every activation is designed for the feed as much as the street, with professional capture on the night so your content is live while the moment still is.
Audiences that share
8M+ views on a single campaign. 300K+ likes. Coverage on The Daily Show. We understand what makes an audience hit share and we build that in from the first sketch.
What We Create
Launch moments
Product and campaign launches built around a projection spectacle the press wants to cover.
Landmark takeovers
Your brand on the building everyone recognises, at the moment everyone’s watching.
Multi-site activations
Coordinated projections across multiple locations on one night.
Reactive campaigns
Brief-to-beam in days, built to ride a news cycle or catch on to cultural moments.
Collaborations and partnerships
We’ve delivered campaigns with globally recognised designers, artists and public figures, and we know how to make a partnership bigger than the sum of its parts.
Built for brands with something to say
We work best with brands that stand for something – sustainable and ethical brands, challenger brands, cultural organisations and businesses whose values are part of the product. If your audience cares about what you believe, a POW activation is the most credible way to show them: campaigns from a studio whose purpose-led track record is the proof, not the promise.
FAQ
Yes. The thinking that makes cause campaigns work – earning attention rather than buying it – is exactly what makes a brand activation worth talking about. We’ve spent years making audiences genuinely care about a message, with nothing behind it but the strength of the idea. Brands get that same creative instinct, backed by full commercial professionalism in scoping, delivery and rights
Yes, much of our commercial work comes through experiential, PR and creative agencies. We slot in as the specialist projection partner: white-label or credited, from creative development through to live delivery and content capture.
Single-site, single-night activations are comparable to a short campaign on a premium digital out-of-home site; multi-site city takeovers and content-heavy campaigns scale from there. Tell us the objective and budget, and we’ll give you a straight answer on what’s achievable.
Planning a launch or a moment that matters?
Bring us the brief early – the best locations and moments reward planning, and the best ideas are built in, not bolted on.