When The Message Matters, Make It Impossible To Ignore
POW creates projection campaigns for NGOs, charities, campaign groups and purpose-led organisations, turning landmarks into platforms and messages into moments the press covers, the public shares and the powerful can’t look away from.
The roots of POW
We cut our teeth on cause work: campaigns, environmental fights and social movements – all up against opponents who could outspend them many times over. That’s where the craft was built, and it’s still the work we’re proudest of.
We know what campaign organisations actually need from a creative partner:
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Cut-through without spend
A single projection on the right building, on the right night, can outperform a paid media campaign many times its cost.
Press-ready by design
Our campaigns have been covered by the BBC, ITV, Sky News, CNN, Reuters and The Guardian, and raised in Parliament. We design the front page from the first sketch.
Speed for the news cycle
When the moment is tomorrow, we can be live tomorrow night.
Judgement you can trust
We understand risk, permissions and reputational stakes, and we’ll always give you a straight assessment of both the bold route and the approved one.
FAQ
We price cause work honestly and scope to your budget, tell us the figure early and we’ll design it.
Completely. Much of our campaign work is developed under strict confidentiality until the moment it goes live. Discretion comes as standard.

Fighting for something?
Tell us the message and the moment. We’ll make it unmissable.